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get in, get comfortable, engage and enjoy.

Top of mind today when seeking social media help, “how do I know if my efforts are paying off?”  Code for, “what is my ROI?” A great question! All business investments, including social media marketing...

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did you include monitoring in you social media strategy?

So you have decided to take your company into the social media stratosphere. You are going to write a Blog, create a Facebook page, and start a Twitter following. I have a question for you, have you...

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strategies get solutions!

I am sure you are hounded by lots of well-meaning marketing experts who want to help you. However, very few of them get the big picture and therefore the results generally do not meet expectation....

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horizontal marketing versus vertical marketing

When creating a marketing campaign, employing a mix of both vertical marketing and horizontal marketing will best serve your organization. Utilizing both marketing systems will reach a wider range of...

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tailoring your business to mobile internet-ready devices

Given the wide proliferation of smartphones with Internet capability as well as tablets capable of similar, it’s no surprise that consumers are becoming increasing reliant on mobile tools to find what...

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lots of twitter impressions may be empty promises

Along with other tools in the social media world, a lot of emphasis is put on how many followers hook onto a Twitter account and its related messaging. The follower count is the one metric that...

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the steps to the perfect pitch…

Making a sales pitch is one of the most important parts of your business happenings. These are going to be the words to which people hold on, and many of these individuals will either be inspired to...

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engage and grow your twitter following…

Success in social media is as simple as engaging your followers. However, engaging a follower isn’t as easy as it appears.  Nevertheless, through using these quick and easy strategies, you can optimize...

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